The Roaring Penguin Name

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The origins of the Roaring Penguin name have a long and storied origin coming to us from the mists of the distant past. The short story is summed up in the arcane glyph found at this location:

A more literate form comes to us from this article in the San Francisco Chronicle in 1998:

No penguins were either harmed or consulted in the genesis of this nomenclature.